TQM
stands for total quality management. A core definition of total quality
management (TQM) describes a management approach to long-term success through
customer satisfaction. In a TQM effort, all members of an organization
participate in improving processes, products, services, and the culture in
which they work. Total Quality
Management is defined as a customer-oriented process and aims for continuous
improvement of business operations. It ensures that all allied works
(particularly work of employees) are toward the common goals of improving
product quality or service quality, as well as enhancing the production process
or process of rendering of services. However, the emphasis is put on fact-based
decision making, with the use of performance metrics to monitor progress. Total
Quality Management is an extensive and structured organization management
approach that focuses on continuous quality improvement of products and
services by using continuous feedback. Quality refers to a parameter which
decides the superiority or inferiority of a product or service. Quality can be
defined as an attribute which differentiates a product or service from its
competitors. Quality plays an essential role in every business. Business marketers
need to emphasize on quality of their brands over quantity to survive the cut
throat competition.
Joseph
Juran was one of the founders of total quality management just like William E.
Deming. Total quality management originated in the industrial sector of Japan
(1954). Since that time the concept has been developed and can be used for
almost all types of organizations such as schools, motorway maintenance, hotel
management and churches. Nowadays, Total Quality Management is also used within
the e-business sector and it perceives quality management entirely from the
point of view of the customer. The objective of total quality management is
doing things right the first time over and over again. This saves the
organization the time that is needed to correct poor work and failed product
and service implementations (such as warranty repairs).
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